Would you buy Morrison’s “Wonky Flowers” for your loved one?
Morrisons has launched a campaign to make its flowers cheaper for customers, while also reducing waste.
The supermarket chain’s “wonky flowers” project will see supermarkets across the UK selling flowers that haven’t developed properly due to dry and hot weather conditions.
Priced at just £3 per bunch rather than the usual fiver, the wonky flowers will be more affordable but only marginally less quality and appearance, explains Drew Kirk, category director for flowers at Morrisons.
“It would be a shame to see these beautiful stems go to waste just because they’re a few centimetres too short,” he said in a statement.
“Our wonky range helps growers and farmers reduce waste and at the same time helps customers to afford to buy flowers more often.”
The first “wonky bouquet” to be sold will be British Sunflowers which will have shorter stems than normal due to recent hot weather conditions that have stunted the flowers’ growth.
Similarly, chains such as Sainsbury’s, Waitrose and Tesco have all embraced the art of selling less-than-perfect produce in a bit to combat food waste.